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Marketing a Business for Sale: A Structured Approach for the Mid-Market

Selling a mid-market business requires a disciplined, methodical approach to achieve a successful outcome. The process relies on industry knowledge, established networks, and direct outreach to decision makers at potential buyer organisations. For specialised businesses, where buyers are typically other medium-sized companies, the focus is on identifying and targeting specific buyers rather than using mass-market […]

Author: Jonathan Seddon 13/10/2025 Filed Under: Buy, Sell, Transactions Tagged With: selling a business

Address Hard Issues Early; Transparency is Critical

In every transaction, critical issues arise beyond merely agreeing on the price. Although delaying tough conversations may seem convenient in the short term, it often results in frustration, loss of trust, wasted time, missed opportunities, terminated deals and costs. Successful dealmakers understand that obstacles are an inherent part of any deal, whether anticipated or unforeseen. […]

Author: Jonathan Seddon 18/06/2025 Filed Under: Buy, Sell, Strategy Tagged With: selling a business, Transaction

M&A Insight: The Timeline for Selling a Midsize Business

When it comes to selling a midsize business, the journey from “listing” (going-live) to closing can vary significantly. On average, the process typically spans 9 to 12 months, but this is not set in stone. The timeline is influenced by a multitude of factors, including market conditions, the business’s financial health, and the readiness of […]

Author: Jonathan Seddon 13/06/2024 Filed Under: Sell Tagged With: selling a business, Transaction

Business Valuation and Pricing – Balancing Art and Science

Pricing a mid-size business is akin to blending art and science, with a dash of subjectivity. It involves striking a delicate balance between risk and potential return, all while considering the perspective of a buyer. Below we explore the key aspects of this process.  Risk and Return Balancing  When determining the price of a business, […]

Author: Jonathan Seddon 12/03/2024 Filed Under: Sell Tagged With: business sale, optimising price, selling a business, Valuations

Business Sale Marketing Processes

Business sales process and marketing takes various forms depending on the type of business, industry, market, financial health and the owner’s preferences. For mid-size businesses, the sale process falls into three typical categories: a negotiated sale, private auction or public auction. A negotiated sale is when only one buyer is in a discussion with the […]

Author: Jonathan Seddon 05/12/2023 Filed Under: Buy, Sell, Transactions Tagged With: business sale, selling a business

Letter of Intent (LOI) must be Thorough

The importance of executing Letters of Intent (LOIs) that thoroughly address all relevant business terms cannot be overstated. The LOI should not be an invitation to further negotiate issues it does not explicitly cover. Rather, it should be the final culmination of the negotiation of business terms, leaving no room for ambiguity particularly in the […]

Author: Jonathan Seddon 08/12/2021 Filed Under: Sell Tagged With: business sale, selling a business

Selling your Business, do what you do not know what to do.

“Do what you do not know what to do” may seem a tongue twisting paradox, challenging to articulate but far more difficult to action as is the reality of change. The decision to sell a business is complicated. It is doing something in which you don’t have much experience. It is doing something that you […]

Author: Jonathan Seddon 14/01/2020 Filed Under: Sell Tagged With: selling a business

It’s only agreed when it’s all agreed – M&A Deal Making

It's only agreed when it's all agreed

M&A negotiations can become acrimonious when you get to finalising detailed documentation. This often arises due to surprises in DD or differences in understanding of a letter of offer, or, the letter of offer misses important items. This may cause delays and changes to price with the deal eventually called off. Significant costs are incurred […]

Author: Jonathan Seddon 08/11/2019 Filed Under: Sell Tagged With: business sale, Business value, selling a business

Business Sale Price Multiples

Business sale price multiples are functions of “factors” such as earnings, EBITDA, EBIT, revenue or some other multiplier, neither of which are “set in stone” and are not precise. Factors and multiples vary with every business sale depending on many issues and the structure of each unique business deal. In pricing a business using EBITDA […]

Author: Jonathan Seddon 31/01/2019 Filed Under: Buy, Sell, Transactions Tagged With: business sale, Business value, Normalised EBITDA, selling a business

M&A Buy-Side Fees, Risks and Challenges

For M&A Advisors, buy-side representation is inherently more problematic and risky than representing a sell-side client. On the sell-side, an advisor is representing something other people want (always an advantage). When representing the buy-side, we are trying to acquire something someone else owns and perhaps others are interested in too, obviously not as good a negotiating […]

Author: Jonathan Seddon 30/07/2018 Filed Under: Buy, Sell, Strategy, Transactions Tagged With: advisory, Buy-side, fees, M&A Advisory, prospective buyers, selling a business

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