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Marketing a Business for Sale: A Structured Approach for the Mid-Market

Selling a mid-market business requires a disciplined, methodical approach to achieve a successful outcome. The process relies on industry knowledge, established networks, and direct outreach to decision makers at potential buyer organisations. For specialised businesses, where buyers are typically other medium-sized companies, the focus is on identifying and targeting specific buyers rather than using mass-market […]

Author: Jonathan Seddon 13/10/2025 Filed Under: Buy, Sell, Transactions Tagged With: selling a business

Address Hard Issues Early; Transparency is Critical

In every transaction, critical issues arise beyond merely agreeing on the price. Although delaying tough conversations may seem convenient in the short term, it often results in frustration, loss of trust, wasted time, missed opportunities, terminated deals and costs. Successful dealmakers understand that obstacles are an inherent part of any deal, whether anticipated or unforeseen. […]

Author: Jonathan Seddon 18/06/2025 Filed Under: Buy, Sell, Strategy Tagged With: selling a business, Transaction

Business Sale Marketing Processes

Business sales process and marketing takes various forms depending on the type of business, industry, market, financial health and the owner’s preferences. For mid-size businesses, the sale process falls into three typical categories: a negotiated sale, private auction or public auction. A negotiated sale is when only one buyer is in a discussion with the […]

Author: Jonathan Seddon 05/12/2023 Filed Under: Buy, Sell, Transactions Tagged With: business sale, selling a business

The Halo Effect

…and the Eight Other Business Delusions That Deceive Managers. Phil Rosenzweig Free Press 2014 For a change, this month’s M&A insight is a book review. A book review that confirms the reservations that many successful managers and owners have about famous bestsellers such as Tom Peters’ “In Search of Excellence” and Jim Collins’ “Good to Great“.  […]

Author: Jonathan Seddon 26/04/2021 Filed Under: Buy, Leadership, Sell, Strategy Tagged With: strategy

Real Time Instruments’ new investor RCF Jolimont II to propel growth.

10 March 2021 – Australian company The Realtime Group Ltd (Realtime), advised by Optimal Business Advisory, announced today it has completed the sale of a majority stake in the company to RCF Jolimont Mining Innovation Fund II L.P. (RCF Jolimont II). RCF Jolimont II is a global, specialist investor in high-growth mining equipment, technology, and […]

Author: Jonathan Seddon 18/03/2021 Filed Under: Buy, Sell, Transactions

Berkshire Hathaway Acquisition Criteria – Plain and Simple

Below are the Berkshire Hathaway Inc’s acquisition criteria quoted from their 1982 annual report. The criteria, other than dimension changes, were published annually for the following 35 years in Warren Buffett’s Chairman’s Letter to shareholders.  In the 1983 annual report Warren wrote “Last year in this section I ran a small ad to encourage acquisition candidates. […]

Author: Jonathan Seddon 10/02/2021 Filed Under: Buy, Sell, Strategy

M&A 2020 – Complex Perception? There’s always a crisis! 

The world of M&A and business in 2020 was certainly challenging, rapidly changing and transforming from one perspective to another, cleverly depicted in M.C Escher graphic above. How do you view it – top to bottom, bottom to top or left to right…? Perceptions were influenced and challenged by daily news spin of “experts”, government […]

Author: Jonathan Seddon 16/12/2020 Filed Under: Buy, Sell, Strategy, Transactions Tagged With: M&A Advisory

Business Sale Price Multiples

Business sale price multiples are functions of “factors” such as earnings, EBITDA, EBIT, revenue or some other multiplier, neither of which are “set in stone” and are not precise. Factors and multiples vary with every business sale depending on many issues and the structure of each unique business deal. In pricing a business using EBITDA […]

Author: Jonathan Seddon 31/01/2019 Filed Under: Buy, Sell, Transactions Tagged With: business sale, Business value, Normalised EBITDA, selling a business

M&A Buy-Side Fees, Risks and Challenges

For M&A Advisors, buy-side representation is inherently more problematic and risky than representing a sell-side client. On the sell-side, an advisor is representing something other people want (always an advantage). When representing the buy-side, we are trying to acquire something someone else owns and perhaps others are interested in too, obviously not as good a negotiating […]

Author: Jonathan Seddon 30/07/2018 Filed Under: Buy, Sell, Strategy, Transactions Tagged With: advisory, Buy-side, fees, M&A Advisory, prospective buyers, selling a business

Anyone Can Do M&A – Right?

A middle market business owner who chooses to represent himself in the sale of his own business will never know the value of the offer never received, or the deal terms that never were negotiated or the financial sum he left on the table. Why do owners shun M&A Advisor or engage inadequate inexperienced professional […]

Author: Jonathan Seddon 24/04/2018 Filed Under: Buy, Leadership, Sell, Strategy, Transactions Tagged With: advisory, M&A Advisory, optimising price, selling a business, Transaction, Valuations

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email: info@gotoOptimal.com.au
 
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